Home Business & Finance Be the Elephant : Build a Bigger, Better Business
Printable version

Be the Elephant : Build a Bigger, Better Business

Be the Elephant : Build a Bigger, Better Business
In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth. With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox. Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company. And from there, how to go forth and Be the Elephant
Details
SKU 076114448X-01
Quantity in stock 1 item(s) available
Author: Steve Kaplan
ISBN: 076114448X
Binding: HARDCOVER
Date: 2007
Pages: 224
Publisher: Workman Publishing Company
Topics: Consumer Satisfaction; Success In Business; Target Marketing
 
Our price: $6.99
 
Quantity (1 available)
: *
: *
: *
 
The Sword of the Lady : A Novel of the Change
Men and Dogs
Santa Cruise : A Holiday Mystery at Sea
The Sword of the Lady : A Novel of the Change Men and Dogs Santa Cruise : A Holiday Mystery at Sea
$6.99
$6.99
$5.99
 
Sniper
Curse of Snake Island (Pirate School)
Broke
Sniper Curse of Snake Island (Pirate School) Broke
$1.75
$1.99
$6.99
 
Clique : A Novel
Forced Out
Suspicion of Innocence
Clique : A Novel Forced Out Suspicion of Innocence
$4.99
$3.99
$3.49

Product rating

Customer Reviews

There have been no reviews for this product.

Add your review here

: *
: *
Type the characters you see in the picture:


*